Senior Search Marketing

Seniors use Yahoo, AOL, Google, and MSN just as much as the rest of us. We know this because our site www.reversemortgagepage.com is found on all major search engines by hundreds of seniors everyday. Having a search marketing strategy is an absolute must for any organization hoping to garner business from a corporate website.

There are two ways to acquire visitors to your website through search. One is free or organic results, which is discussed in our senior marketing articles section. The other (more expensive but more common) method is paid search inclusion. A form of advertising, paid search inclusion allows your company to position itself in front of a consumer when she searches for information or visits related websites. The benefits of paid search are control over how much you spend and little waste. Visitors to your website can often be had for pennies.

We recommend trying all three of the major paid search outfits:

1. Google
2. MSN
3. Yahoo (Clicking from this link gets you $25 in free advertising)

Signing-up and getting your ads running takes only a few minutes. Literally, a few minutes. However, the real effort is not in getting the ads running, it is in optimizing your campaigns to get the most results for the least amount of money. There are tools below that can help you in this endeavor. Google Analytics helps you determine where your spend is most efficient. It is free, but requires some technical work with your site

Another great tool is KeyCompete. The service finds your competitors keywords. It sounds simple enough, but the ramifications are significant. For instance, keywords you are not aware of could be available for pennies on your current dollars. Imagine getting a visitor for five cents instead of fifty.

There are also companies that will manage you entire campaign for you from set-up to optimization to results. The best ones are listed here:

Enhance Interactive
Search 123

Local search is a specific area of paid search marketing. It consists of folks needing a good, service, or service professional in their local area and beginning their search with a specific place or region, as opposed to the category of need. Some industry professionals have stated that "All search is local." Although clearly an overstatement, local search is important, and should be important to your marketing plan. The best companies to assist with local search are:

Innuity LeadConnect
MerchantCircle