Permission Based Email Newsletter Marketing

Email contact with potentially interested parties who ASK to be contacted is newsletter permission marketing. It can also be the most effective marketing you do. The key is to provide prospects with any easy way to get the information they are looking for. If your competition is using this method and you are not, you are at a disadvnatage. And obviously, the same is true in reverse.

The best part of newsletter marketing is the ease with which you can get started. Note that all four email services we feature offer free trials. They are recommended in order.

Aweber is fast becoming the best name in the email industry. We use Aweber for autoresponder newsletters. Here's how it works: Sign-up for Aweber. Put the "free newsletter" sign-up on your website. Create a series of informational sales messages for your prospects. Watch your email list grow and your sales increase.

Aweber is an excellent service. They will help you boost your sales. We know because it has worked for us.


Constant Contact is also very easy to use. They have excellent tools and templates for making the email look fabulous. Constant Contact is not for autoresponders. It is for newsletters you want to send out on a manual schedule.

Pizzazz is a specialty of Constant Contact and they are a great service, but flash should not be your prime focus in designing an email campaign. Information and substance is what truly sells. Make sure when using this service to put good, useful information in with quality graphics.

Vertical Response offers quality email services, while providing some features the others do not have. For example, they offer some direct mail services in addition to email. They also have services that get your campaign up-and-running for you, just as we do.

Intellicontact is the final service we recommend. It is very easy to use and has an excellent free trial.